Job Description

Key Responsibilities:

Campaign Analysis & Strategy

• Analyze performance data of marketing campaigns to uncover trends, inefficiencies, and growth opportunities.
• Deliver clear, actionable insights to improve campaign targeting, performance, and budget allocation.

Operational Process Optimization

• Identify bottlenecks in marketing workflows (e.g., reporting delays, manual processes).
• Design scalable solutions, including automation tools and dashboards to streamline operations.

Tooling Infrastructure Development

• Build and improve tools that support marketing data pipelines and reporting systems.
• Develop and maintain business intelligence dashboards and workflow orchestration solutions (e.g., using SQL, Tableau, Looker).

Cross-functional Collaboration

• Work closely with Marketing, Engineering, and Product teams to ensure technical solutions align with business objectives.
• Translate complex technical data into business-friendly language to support cross-functional decision-making.

Insights-to-Action

• Convert raw data into strategic insights and recommendations that guide marketing and operational improvements.

Qualifications:

Must-Have Skills:

• Proficiency in SQL
• Experience with data visualization tools such as Tableau or Looker
• Strong analytical and problem-solving skills
• Ability to communicate insights to non-technical stakeholders
• 2+ years of experience in data science, analytics, or a related field

Preferred Qualifications:

• Prior experience in marketing analytics or marketing operations
• Familiarity with workflow automation/orchestration tools
• Background in data pipeline development or scalable dashboard building
• Experience working in cross-functional teams

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