At SFI Health, we believe we have the responsibility to bring proven natural health solutions to people’s healthcare needs. It’s that belief which drives our actions. It’s why we take on the challenge to unlock nature’s secrets and share them with the world to improve the quality of people’s lives.
We act on what we believe because deep down it’s the right thing to do. It’s our responsibility to ourselves, to our customers and to the world. We do these things because they matter. We do them because they make us stronger – as a company and as people.
Join us at SFI Health, home of Klaire Labs, Equazen, and other natural health brands. We are looking for people who will draw daily inspiration from our purpose and add world-class skills to our business.
As the Sales and Marketing Data Analyst, you will be responsible for analyzing sales data to provide actionable insights that drive sales performance and strategy. You will serve as the knowledge base expert on revenue and profitability, collaborate with the sales and marketing teams, conduct price analysis, and help set competitive pricing strategies to enhance overall sales effectiveness.
JOB FUNCTIONS:
• Analyze sales data to identify trends, patterns, and opportunities for improvement.
• Conduct price analysis to evaluate current pricing strategies and their effectiveness.
• Collaborate with the sales and marketing teams to set competitive prices based on market research, competitor analysis, and internal data.
• Develop a series of KPIs and automated dashboards that provide actionable data analytics to the team.
• Serve as the source and knowledge base expert on revenue and profitability, providing insights that guide strategic decisions.
• Partner with the sales team to help educate team members on their performance metrics and data interpretations.
• Create and maintain dashboards and reports to track sales performance metrics and pricing impacts.
• Conduct market research and competitive analysis to inform sales and pricing strategies.
• Provide recommendations based on data analysis to optimize sales processes and pricing models.
• Assist in forecasting and budgeting processes by providing accurate sales projections.
• Present findings and insights to stakeholders in a clear and actionable manner.
• Continuously monitor data quality and ensure data integrity across systems.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education:
• Bachelor’s degree in business, Statistics, Data Science, or a related field.
Experience:
Minimum 5 years
• Proven experience as a Data Analyst, preferably in a sales or marketing environment in support of a manufacturing business.
• Experience partnering with a sales team to provide sales analytics and insights
• Experience with CRM systems (e.g., Salesforce, HubSpot) Preferred
• Familiarity with statistical analysis and modeling techniques. Preferred
• Knowledge of data visualization best practices. Preferred
• Experience in an entrepreneurial environment, Preferred.
Skills & abilities:
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication skills, both written and verbal.
• Detail-oriented with strong problem-solving abilities.
• Ability to work collaboratively in a fast-paced environment.
Computer skills:
• Proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI).
• Expert-level skills in Excel, including the ability to write Visual Basic code for automation
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