Job Description

Join to apply for the Performance Marketing Manager role at Intercom

Join to apply for the Performance Marketing Manager role at Intercom

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity?

We’re looking for a Performance Marketing Manager with deep expertise in Google Ads to help take our paid search program to the next level. This is a high-impact role for someone who thrives in a data-driven environment, is energized by performance optimization, and enjoys translating insights into scalable strategy.

You’ll be a key player in shaping how we acquire high-quality leads and customers through search. This role is ideal for someone who’s comfortable with complexity—managing large datasets, experimenting with bidding strategies, and drawing insights that influence broader growth initiatives.

What You’ll Own

• End-to-end ownership of our Google Ads program, including Search, Performance Max, and experimental campaign types.
• Strategy development and tactical execution across keyword planning, audience targeting, bidding, and creative testing.
• Continuous performance analysis and experimentation, driving incremental gains through structured testing and iteration.
• Development of dashboards, pacing reports, and performance insights to keep stakeholders aligned and informed.
• Close collaboration with cross-functional teams to align campaign messaging and landing pages
• Identification of growth opportunities across the funnel, surfacing strategic insights backed by data.

What We’re Looking For

• 3+ years of hands-on experience managing paid search campaigns, ideally in high-growth environments.
• Strong proficiency with Google Ads, Google Ads Editor, and campaign tracking infrastructure.
• Confident in handling large data sets using spreadsheets, and comfortable working with BI tools (Looker, Tableau, etc.).
• Strong sense of ownership and ability to work autonomously—you know when to zoom into the details and when to zoom out.
• Organized, analytical, and highly curious—you love solving problems and turning data into action.
• Excellent communicator—you can distill complex performance insights into clear, strategic, data-backed recommendations.

Bonus Points For

• Experience in B2B or SaaS paid acquisition
• Familiarity with SQL

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews - great work is rewarded!
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for Intercomrades, friends, and family!

The base salary range for candidates within the San Francisco Bay Area is $127,373 - $148,028. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Is this role not quite what you're looking for? Join our Talent Community to stay connected with us.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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Job Tags

Full time, 16 hours, Work at office, Local area, Flexible hours, 3 days per week,

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