Job Description

De La Calle embodies the vibrant essence of Mexico's streets with a modern twist, emerging as the leading better for you Mexican soda brand in the United States. Founded in 2020, our journey has been one of innovation, cultural celebration, and national recognition. Today, De La Calle is proudly available in over 8,000 retail locations across all 50 states, including Whole Foods, Walmart,, and Albertsons.

About the position:

Location: Los Angeles - Hybrid 3 days in office

Reports to: Marketing Director

Industry: Beverage (CPG / FMCG)

Employment Type: Full-Time, Entry-Mid Level

The Marketing Coordinator supports day-to-day marketing operations and execution across brand, digital, retail, and field marketing. This is a highly cross-functional role that offers exposure to all areas of marketing and is ideal for someone eager to grow within a dynamic, high-energy CPG environment.

Key Responsibilities

Marketing & Brand Support

• Assist in the execution of brand campaigns, product launches, and seasonal promotions.
• Support the development of marketing materials such as sell sheets, presentations, in-store signage, and social content.
• Coordinate with design, copy, and internal resources to deliver creative assets on time and on brand.
• Create and share monthly recaps of “marketing wins” with internal teams.

Retail & Trade Marketing

• Help execute shopper marketing programs and retail activations across key accounts.
• Manage requests for samples, POS materials, and promotional items from Sales and Field teams.

Digital & Social Media

• Support influencer coordination on social platforms.
• Build out affiliate marketing program, with a special focus on TikTok Shop
• Work with internal teams and vendors to optimize DTC and eCommerce marketing assets (e.g., Amazon, brand site, Instacart).
• Assist in compiling analytics and performance recaps.

Field Marketing & Events

• Coordinate logistics for events, field marketing activations, and brand partnerships.
• Liaise with field teams to ensure they have the tools, merch, and talking points they need.
• Partner with Sales to execute in-store demos in key retailers nationwide.

Administrative & Project Management

• Maintain marketing calendars and update project trackers.
• Help gather insights from consumer research, surveys, and social listening.

Qualifications:

• 1–3 years of experience in a marketing, communications, or project coordination role (internships included).
• Passion for brand-building, creativity, and consumer culture—especially in the food & beverage or wellness space.
• Strong written and verbal communication skills.
• Detail-oriented with excellent organizational and multitasking abilities.
• Proficiency in Google Workspace; familiarity with TikTok Shop, Canva, Adobe Suite, and Asana.
• Self-starter with a positive, team-oriented attitude.

Nice-to-Haves:

• Prior CPG or startup experience
• Familiarity with retail marketing and/or eCommerce platforms (like Amazon or Shopify)
• Spanish proficiency

Compensation & Benefits:

• Competitive base salary 
• Health, dental, and vision insurance
• Unlimited PTO and company holidays

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